We print, print!
The printing era has been pretty good since Gutenberg. First, important things were printed like books. But these are REALLY important, not some literature for the mob. Well, because the mob was quite illiterate at the time. Then also such fiction was printed, meaning for the reading of the book. Well, since the last 50 years (even hundreds of them), it's all about printing - books, leaflets, business cards, even shirts, mugs, pens ... Well, really everything. Because you need to build brand awareness at the customer, i.e. printing and marketing is an inseparable couple. Because you can print everything on your T-shirt and have it originally. Well, who would prohibit the rich?
Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Printing via the Internet - simply, quickly and usually cheaper ...
Internet printers grow like mushrooms after rain - no wonder, because the vision of sending files by the site, which will itself inform us whether everything is okay in technical matters (formats, colors, size, etc.).
However, not all printers have the option of ordering directly through their website, and this error and the background of competitors fall short, badly. However, the price you have to pay for the possibility of online orders can be deterred by smaller printing houses and printing plants from such an investment.